The proof

Last year I did
the impossible?
No — the repeatable.

I took Bart Snijders — a marketing agency owner — viral on LinkedIn in just 2 months, by analysing the winning patterns of content creators in his niche.

Bart Snijders' LinkedIn post analytics — 139,843 impressions Bart Snijders
139K impressions in 2 months
Jasper Ruijs' LinkedIn post — 58K impressions, 77 engagements
My own account — 58K impressions
0
Went viral on 2 accounts
0
Viral posts created
→ SaaS
So I built a SaaS
Scroll
The method
One Million Followers — Brendan Kane (book cover) Brendan Kane Brendan Kane

Built on Brendan Kane's
Viral Marketing Framework

Brendan Kane — famous for growing one million followers in 30 days — proved that going viral isn't luck. It's pattern recognition. You study the creators in your niche, bracket them, and decode exactly why the top performs.

Step by step

Bracket analysis

How you turn your niche into a playbook.

1

Find your niche peers

Collect content creators in the same niche as you — the people fighting for the same audience.

→
2

Build brackets

Segment them by follower count and/or engagement rate into Gold, Silver and Bronze tiers.

→
3

Analyse patterns

Decode what each bracket does — hooks, formats, topics, cadence — and why it wins or loses.

The brackets

Gold. Silver. Bronze.

🥇
Gold

Start doing

The top of your niche. Their strategies and tactics demonstrably work — these are the moves you copy first.

🥈
Silver

Compare to gold

High-quality content that misses the small nuance. Comparing Silver against Gold is how you learn exactly what that nuance is.

🥉
Bronze

Stop doing

The bad habits that keep you from reaching viral. Spot them in others, then eliminate them from your own content.

The platform

This research is heavy.
Viral does the lifting.

Bracket analysis alone is hours of work — and it's only a third of the job.

📊

Bracket analysis

Automatically brackets the creators in your niche by followers and engagement, and surfaces the Gold / Silver / Bronze patterns.

🔍

Your own patterns

Runs the same pattern analysis on your account — so you see your habits the way the algorithm sees them.

⚗️

Find your formula

Compares direct content pieces side by side to isolate the variables that make yours work — your personal viral formula.

The pilot thesis

Focus goes viral.

What we test in the pilot group:

One
ICP
×
One
Message
×
One
Format
×
One
Platform
= VIRAL
Join the pilot

Three ways to go viral

Beta pricing
Offer 1
€30/month

Content Research Plan

  • Bracket analysis of your niche (Gold / Silver / Bronze)
  • Pattern analysis on your own account
  • Content-piece comparison to find your formula
  • Pilot-group access & direct feedback line
Join the pilot →
Offer 2
Let's talk

Research + Content Creation

  • Everything in the Content Research Plan
  • Content created for you in your viral formula
  • Branded sliders, infographics & posts
Book a meeting
Offer 3
Let's talk

Creation + Content Strategy

  • Everything in Research + Creation
  • Full content strategy: ICP, message, format & platform
  • Ongoing iteration towards viral
Book a meeting

Viral — content research by Jasper Ruijs · @GTMAI · growsteady.io