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For B2B agency owners and SaaS founders

LinkedIn content
that increases sales

Not posting for the sake of posting. A content pipeline wired to research, drafting and attribution — so you can see which post created which deal.

Book a callSee the numbers
  • 11 yearsof LinkedIn experience
  • 200k+organic reach across viral posts
  • Enterprise CustomersWe closed Google Cloud Benelux with a LinkedIn newsletter

Case study

91.7k organic reach in two months

Sprints & Sneakers is a growth agency in Amsterdam. We took their founder’s LinkedIn from occasional posting to a measured content pipeline. No ads, no pods, no bought reach.

Sprints & Sneakers

Growth agency · Amsterdam

One viral post

91,780members reached organically with a single viral post
Impressions
139,843single post peak
Video views
50,618185h 7m watch time
Time to result
2months from first post
View the viral post’s LinkedIn analytics →sprintsandsneakers.com
Jasper is a tenacious content marketeer, who helped me stay accountable, and go viral in 2 months.
Bart SnijdersBart SnijdersFounder of the growth hacking agencySprints & Sneakers

Posts from the run

Content engineering

Connecting the best tools into one pipeline

Most LinkedIn help stops at “post more.” This is a build: your LinkedIn signal flows into research, drafting, context, publishing and attribution — a single system that is measurable, scalable and converting.

SignalLinkedIn
ViralzResearchSelf-made SaaS that spots viral patterns, so you step into the best practices of your industry or niche.
ClaudeDesignDesign engine — stunning gifs, animations and visuals for every post.
FirecrawlResearchThe best LLM research tool — used to understand your customers better.
UnipileMonitoring & outreachGathers every post of the content creators we monitor; also powers LinkedIn invites, commenting and more.
HubSpotCRMOr any other CRM — coupled so lead-scored leads (commenters, lead-magnet downloads) land directly in your pipeline.
Measurable
Impressions, reach and replies mapped to HubSpot deals.
Scalable
3 to 7 pieces a week without adding headcount.
Converting
Written for the buyer, not for the algorithm alone.

Viral engineering

Pattern recognition, not guessing

Scanning creators in your industry who already went viral…

Reverse engineering what already works

We look for content creators in the same industry who already went viral. The model reverse engineers the best practices by analysing their posts’ hooks, formats, structure and proof.

When we see multiple content creators going viral on the same topic or angle, we leverage that content idea to replicate the success for our customers.

Branding engineering

Every post is an equation

Four formats, four topic sources, four angles. Pick one from each — or roll the dice — and the post writes its own brief.

4×4×4=64possible posts

FormatThe visual container
Topic sourceWhere the idea comes from
AngleHow you position it

Your next post

Screenshot × Customer conversations × Opinion

FormatUnpolished proof — a client DM, a dashboard — with your opinion above it.

Topic sourceThe exact questions and objections from sales calls and support.

AngleA non-consensus stance. Drives comments and debate.

  • Kills decision overload

    Format, topic and angle become three small choices instead of one blank screen.

  • You never run out

    64 combinations is months of posting without repeating yourself.

  • Formats are feed mechanics

    Authenticity, saves, dwell time, humanity — each format pulls a different lever.

  • Angles decide the reaction

    Opinions drive comments, how-tos drive saves, lists reach, stories build trust.

What customers say

Recommendations

Jasper is an exceptional GTM Engineer. We worked together on one of the most ambitious projects of my career, and he was instrumental in helping us build Belmoney’s GTM infrastructure from the ground up. What impressed me most was his ability to combine strategic thinking with hands-on execution. He didn’t just recommend solutions — he built the systems, automations, and processes that enabled us to scale efficiently. Jasper is highly knowledgeable, proactive, and a true force multiplier for any GTM team. I would gladly work with him again.
Walter LopesWalter LopesProduct Owner · Product Growth · GTM Strategy
Jasper is a true growth marketeer who loves experiments, understands the data analytics, and has an authentic vision for content. He helped me gain the top 1% in the IT Services and IT Consultancy industry, according to SSI. Sometimes I had to slow him down because we were limited in terms of resources and time. Despite being goal-oriented, he went out of his way to teach our intern professional and personal skills to navigate life better. I recommend Jasper to any mission-led organization that needs creative and data-oriented solutions.
Niels van VlietNiels van VlietBusiness manager at Spring · interim marketing manager at Bredenoord
Jasper has contributed highly to the Content Marketing team at Sprints and Sneakers. Developing our social presence and growing our search profile utilising the latest in AI blogging and search techniques. He has much to offer any team he joins with his analytical and creative approach. Highly recommend!
Julian NewJulian NewGroup CMO @ Certify360 · Building Europe's leading EdTech platform

Offers

Three ways to run the pipeline

Retainers start at 3 months, and run on 6 or 12 month terms. Longer term, better compounding — content is not a campaign.

Kickstarter

3 content pieces per week

Starting at€2,500 / month

Enough volume to find your angle and build the habit, without swallowing your calendar.

  • 3 posts per week, researched and written
  • Sliders and infographics designed per post
  • Photography from the on-site day
  • Monthly strategy call
  • Viralz platform access for greenlighting
Talk about Kickstarter
Most chosen

Content Accelerator

5 content pieces per week

Starting at€4,500 / month

Daily presence. The point where the algorithm and your buyers both start to recognise you.

  • 5 posts per week, researched and written
  • Weekly strategy call
  • Sliders, infographics and photography
  • High-effort add-on pieces included
  • Lead magnets: custom pages and Notion assets
  • AI-generated video pieces (see an example)
Talk about Content Accelerator

Content Booster

Content Accelerator + the GTM layer

Starting at€7,500 / month

Content plus go-to-market. For founders who want to own the category conversation, not join it.

  • Everything in Content Accelerator
  • GTM strategy layer: positioning, ICP refinement and offer work
  • Engagement and comment management on every post
  • Second executive voice from your team in the same pipeline
  • Quarterly viral-bracket research report
Talk about Content Booster

In every retainer

I come to your office

One day a week on site in the Netherlands (one day a month on Kickstarter). That is where the photos get shot and where the recap and strategy session happens.

You own the content

Every post, slider, infographic and photo is yours. No licence, no clawback if we stop working together.

Zero account risk

Publishing runs through the official LinkedIn API. For the viral analysis we use Unipile, but we keep within rate limits.

Money-back guarantee

Not happy with the work? You get your money back.

Optional add-ons

FAQ

Questions people ask before signing

How much effort do I have to put in?
Three things. A weekly call. Greenlighting the posts on the Viralz platform — you approve, I publish. And one day a week hosting me at your office, where we usually do a one-hour recap and strategy session to keep optimising the content funnel. That is it.
What do I need to bring?
A LinkedIn Premium account at the least — Sales Navigator would be better. You can upgrade your account through either link.
How long are the retainers?
Retainers start at 3 months, with 6 and 12 month terms available. Two months is roughly where the compounding starts to show, so 3 months is the shortest honest commitment.
What if I am not happy?
You get your money back. No negotiation, no exit interview. If the work is not worth what you paid for it, you should not have paid for it.
Is my LinkedIn account at risk?
No. Everything publishes through the official LinkedIn API — it took me 2 years to get approved. There is no browser automation, no scraping and no unofficial tooling touching your account. If we add invitation campaigns or lead scoring, those run on the Unipile API, and we play within the rate limits.
Who owns the content?
You do. Posts, sliders, infographics, photography, lead magnets — all of it is yours, during the retainer and after it ends.
Can I see your content?
Yes — linkedin.com/in/gtmai. I have been serving a 14k audience for the last 7 years, and it is still growing. The method on this page is the method I run on my own account.
What is your experience?
I worked at the growth hacking agency Sprints & Sneakers, and at the SaaS company Leapsome. But I have always been entrepreneurial in spirit, which is why this is built as a system you own rather than a service you rent.
Can you train our marketing team on AI?
Yes. AI marketing training for your marketing team is available as an add-on to any retainer — the same tooling and workflows I use to run your content, taught to the people who will keep using them.

Still deciding? The call is thirty minutes and I will tell you if it is a bad fit.

Book a call