Case Study · Agency · LinkedIn Content
139K Impressions in One Week: Building Bart Snijders' LinkedIn Content Engine
Results
Impressions
0
One viral post
Members Reached
0
One viral post
Video Views
0
One viral post
Posts per week
5
Content formats
4
Assignment
Bart Snijders, agency owner at Sprints and Sneakers, came to us with a clear brief: create LinkedIn content for him — five posts per week — with the goal of becoming the biggest agency owner on LinkedIn in the Netherlands.
He had the expertise and the ambition. What he needed was a system: research-backed topics, repeatable formats, and a profile that matched the quality of the content.
What we did
Profile Upgrade
Improved the banner, rewrote the headline, pinned winning posts to the profile, and aligned the page with the content strategy.
Content Production System
Built a repeatable mix of carousels, infographics, photos, and polls — with templates so five posts per week could ship without slowing down.
Content Strategy & Research
We ran competitor analysis to find trending topics in the marketing industry, then used LinkedIn's own content report to identify the most effective formats for Bart's audience.
Learnings
- Leading with the result of a lead magnet works better than explaining what the content is — especially when you're trading for engagement.
- Mix thought-leadership formats like infographics and carousels with photos, or people won't learn the person behind the content.
- Remixing someone else's lead magnet is one of the fastest paths to a viral post.
- Commenting is essential — but it has to be the founder. Otherwise you get awkward moments in meetings where they can't explain or remember the comment.
I know Jasper from our time working together at Sprints and Sneakers. He brought an infectious energy and a critical mindset that stood out — often clashing with his teammates. However, Jasper evolved over time, taking ownership of his communication through personal development classes, transitioning from a high-energy projectile to a relaxed and down-to-earth collaborator.
Jasper is a technical marketeer who also loves to make content. With my insights and his design, we were able to create some great content — one of which went viral!
Bart Snijders
Founder at Sprints and Sneakers